Soup Sundays

‘Soup Sundays’ is a soup kitchen that runs inside a cafe on Queensberry Street in the heart of Melbourne. Their aim is to bring people together with food. ‘Soup Sundays’ main target audience are those who don’t have much and are just looking for a place to keep warm on a Sunday. The brand behind ‘Soup Sundays’ creates the feel of ‘fun’ and ‘excitement’, using colour and imagery to bring a sense of liveliness.